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Design & Branding

UI/UX Design That Turns Visitors Into Loyal Customers

Great design is not just about looking good — it is about making every interaction feel effortless, intuitive, and enjoyable. Our research-led UI/UX process crafts digital experiences that delight your users, reduce friction, and significantly boost your conversion rates. From wireframes to polished, pixel-perfect interfaces, we do it all.

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What it is

What is UI/UX design?

UI (User Interface) design is the craft of creating visually appealing, on-brand screens, components, and layouts. UX (User Experience) design is the strategic process of understanding your users' needs, behaviours, and pain points — then designing journeys that guide them naturally towards a goal, whether that is making a purchase, booking a call, or signing up for a service.

The two disciplines are inseparable: a beautiful interface that frustrates users will haemorrhage conversions, while a well-structured journey that looks outdated will destroy trust before anyone even reads your value proposition. We practise both in tandem, using data, psychology, and creativity to deliver interfaces that are as functional as they are beautiful.

Whether you need a complete app redesign, a new website interface, a SaaS dashboard, or just a set of landing pages that actually convert, Thind Global has the expertise and the proven process to deliver it on time and on budget — at a price that makes sense for UK SMEs.

What we deliver
User research & persona development
Information architecture & user flows
Low-fidelity wireframes
High-fidelity UI mockups
Interactive Figma prototypes
Design system & component library
Usability testing & iteration
Developer-ready design handoff
Why it matters

Why investing in UX pays for itself

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Higher Conversion Rates

Streamlined user journeys, clear calls-to-action, and reduced friction can increase conversion rates by 200–400%. Good UX is quite literally one of the highest-ROI investments a digital business can make.

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Increased Retention

Users who enjoy using your product come back. A great experience reduces churn, encourages repeat visits, and builds the kind of loyalty that turns customers into advocates who recommend you to others.

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Reduced Development Cost

Catching usability issues at the wireframe stage is dramatically cheaper than fixing them in code after launch. A well-defined design system also speeds up developer handoff and eliminates rework.

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Competitive Differentiation

In markets where products are increasingly similar, experience becomes the key differentiator. A superior interface signals quality, professionalism, and care — giving customers a compelling reason to choose you.

Accessibility & Compliance

We design with WCAG 2.1 AA accessibility standards in mind, ensuring your product is usable by everyone and helping you avoid the reputational and legal risks of inaccessible digital products.

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Data-Driven Decisions

Our UX process is grounded in real user research and analytics rather than guesswork. Every design decision is justified by evidence, so you can be confident your investment is targeting real improvements.

How we work

Our UI/UX design process

01

Discover & Research

We interview stakeholders, analyse competitors, review analytics, and conduct user research to build a clear picture of your audience's goals, behaviours, and frustrations.

02

Define & Strategise

Research insights are synthesised into personas, user journey maps, and a clear information architecture. We align on the scope, key user stories, and success metrics before any design work begins.

03

Wireframe & Structure

We create low-fidelity wireframes to establish layout, navigation, and content hierarchy. These are quick to iterate, allowing us to explore multiple approaches before committing to a direction.

04

Visual Design

Wireframes are elevated into high-fidelity UI designs with your brand identity, colour system, typography, iconography, and imagery. We deliver screens for all key breakpoints and states.

05

Prototype & Test

We build an interactive Figma prototype and conduct usability testing with real users. Findings are used to refine and improve the design before it reaches development.

06

Handoff & Support

Finalised designs are packaged with a component library, style guide, and annotated specs for developers. We remain available throughout development to answer questions and review implementation.

What you get

Everything included

Our UI/UX engagements are structured to give you everything you need to move confidently from concept to launch. No vague deliverables — just clear, professional outputs your team and developers can act on immediately.

User personas & journey maps
Sitemap & information architecture
Low-fidelity wireframes (all key screens)
High-fidelity UI mockups
Interactive Figma prototype
Design system & component library
Responsive designs (mobile, tablet, desktop)
Micro-interaction specifications
Accessibility audit notes
Developer handoff with annotated specs
Usability test report
Source Figma files (full ownership)
Our stack

Tools we use

Design & Prototyping
Figma Adobe XD Framer InVision Sketch
Research & Testing
Hotjar Maze Lookback Google Analytics 4 Optimal Workshop
Collaboration & Handoff
Zeplin Notion Miro Loom Storybook
Who we help

UI/UX design for your sector

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SaaS & Tech Startups

We help SaaS companies design intuitive dashboards, onboarding flows, and feature interfaces that reduce churn and drive product-led growth from day one.

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E-Commerce & Retail

Streamlined product pages, frictionless checkout flows, and persuasive category designs that reduce basket abandonment and maximise average order value for online retailers.

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Finance & Fintech

Trust-building UI patterns, clear data visualisation, and secure-feeling interfaces for banks, investment platforms, and fintech apps where confidence is everything.

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Education & E-Learning

Engaging, accessible learning platforms and portals designed to keep students motivated, reduce drop-off rates, and make instructors' content shine.

Investment

UI/UX design pricing

Starter
From£49

Perfect for landing pages, single screens, or a quick visual refresh.

  • Up to 3 screen designs
  • Desktop & mobile layouts
  • Brand-aligned UI styling
  • Basic component set
  • 1 round of revisions
  • Figma source file included
  • 7-day delivery
Get Started →
Professional
From£199

Full UX process for websites, apps, or platforms needing user research.

  • User research & persona creation
  • User journey mapping
  • Full wireframe set
  • High-fidelity UI for all screens
  • Full design system
  • Usability testing (3 participants)
  • 3 rounds of revisions
  • 21-day delivery
Let's Talk →
Premium Enterprise
Enterprise
From£50

End-to-end UX strategy and design for complex products and platforms.

  • In-depth user research & competitor audit
  • Multiple personas & journey maps
  • Complete information architecture
  • Full wireframe & UI design suite
  • Enterprise design system
  • Usability testing (full panel)
  • Accessibility audit (WCAG 2.1 AA)
  • Dedicated UX lead
  • Ongoing design support retainer option
  • Unlimited revisions within scope
Get a Quote →

All prices ex-VAT. Free consultation available.

Questions

UI/UX design FAQs

UX (User Experience) design focuses on the overall feel of the product — research, user journeys, wireframes, and ensuring the product is logical and easy to use. UI (User Interface) design focuses on the visual presentation — colours, typography, layouts, icons, and the aesthetic of each screen. Both work together to create a product that is both usable and visually compelling.

Yes — we design for web, iOS, and Android. Whether you need a responsive website, a Progressive Web App, or native mobile app screens, our designers are experienced across all platforms and understand the platform-specific conventions that make products feel at home on each device.

Absolutely. Many of our clients bring us in purely for the design phase, handing off polished Figma files to their in-house or agency developers. We structure our handoff documentation to make implementation as straightforward as possible, and we're always available on a call to walk developers through any design details.

Revision rounds are specified per package — Starter includes one round, Growth two, Professional three, and Enterprise unlimited within scope. A revision round means you review our designs and collate all your feedback, which we address in the next iteration. We find this approach much more efficient than ad-hoc back-and-forth.

Yes — upon final payment, full ownership of all design files transfers to you. You receive the source Figma files, all assets (icons, illustrations, images), and the design system components. You are free to share these with any developer or future agency you work with.

Yes — redesigns are a significant part of our work. We begin by auditing your existing product, identifying the biggest UX pain points and visual inconsistencies, then prioritise improvements that will have the greatest impact on your users and your business metrics. We can redesign in phases to minimise disruption.

Explore more

Services that pair well

Ready to improve your UX?

Let's design an experience your users will love

From a single landing page to a full product redesign, our team is ready to help you create something that looks incredible and performs even better. Get in touch for a free, no-obligation design consultation.