Off-the-shelf CRM and ERP systems force you to change your processes to fit the software. We build bespoke systems that work exactly how your business works — or integrate deeply with Salesforce, HubSpot, SAP and others to unlock their full potential.
These three acronyms describe the core operational systems that run modern businesses. Understanding how they differ — and how they work together — is the first step to choosing the right approach for your organisation.
CRM (Customer Relationship Management) manages everything about your customers and prospects — contact records, sales pipelines, deal history, communication logs, tasks and revenue forecasting. A good CRM is the single source of truth for your commercial team.
ERP (Enterprise Resource Planning) manages your internal operations — inventory, purchase orders, production planning, financial reporting, HR and supply chain. An ERP connects your business functions so everyone works from the same data.
POS (Point of Sale) is the system used at the point of transaction — processing sales, managing stock, applying discounts, handling returns and capturing customer data in retail or hospitality environments.
Generic systems are designed for the average business. Your business is not average.
Off-the-shelf CRMs force you to adapt your workflows to fit the software. A bespoke system is designed around how you actually work — your pipeline stages, your data fields, your reporting needs — with nothing you do not need and everything you do.
Salesforce, HubSpot and SAP can cost thousands per month in licence fees that scale aggressively with your team size. A custom system is a one-time build cost — you own it outright and pay nothing in perpetual licence fees as you grow.
Off-the-shelf systems often have limited integration options or charge extra for connectors. A bespoke system integrates precisely with your existing tools — your website, your accounting software, your e-commerce platform — without workarounds.
When your business evolves, so does your system. New modules, new workflows and new integrations can be added incrementally. You are never forced to migrate to a new platform because you have outgrown it.
Your customer and operational data lives in your own database — not a third-party SaaS vendor's servers. You decide where it is hosted, how it is backed up and who can access it. No vendor lock-in, no data portability fees.
When your systems are built for your business, you operate faster, make better decisions and deliver a better customer experience than competitors constrained by generic tooling. Your operations become a genuine competitive moat.
We build CRM systems that reflect your exact sales process — from first contact to closed deal and beyond. No generic pipeline stages or unused features cluttering your team's workflow.
Whether you need a lightweight contact and deal tracker for a 5-person sales team or a multi-division CRM handling thousands of accounts, we architect and build it to match your commercial operation precisely.
Already invested in Salesforce or HubSpot? We maximise your existing platform through custom development, configuration and deep integration.
Custom Apex development, Lightning components, Flow automation, Sales Cloud and Service Cloud configuration, AppExchange integrations and data migration.
CRM setup, custom properties, deal pipeline configuration, workflow automation, API integrations and HubSpot-to-third-party data sync.
Configuration, custom fields, automation and full integration with your website, marketing and operational tools.
An ERP connects your entire operation into a single source of truth — inventory, purchasing, production, finance and HR — eliminating the fragmented spreadsheets and manual reconciliations that slow growing businesses down.
We build ERP systems for SMEs and mid-market businesses that need the operational power of enterprise software without the six-figure licence fees of SAP or Oracle. Where you already have an enterprise ERP, we build custom modules and integrations that extend its capabilities.
Running SAP, Dynamics or NetSuite? We build the custom integrations and extensions your out-of-the-box licence does not cover.
Custom ABAP development, BAPI and RFC integrations, SAP API Hub connections and middleware layers connecting SAP to your e-commerce and CRM platforms.
Power Platform development, custom plugins, Dataverse integrations and Azure Logic Apps connecting Dynamics to your operational stack.
SuiteScript development, REST record API integrations and custom saved searches — plus Sage 200 API connections to your e-commerce and logistics platforms.
Modern POS systems do far more than process payments. We build POS platforms that manage your entire front-of-house and back-of-house operation.
Fast, reliable POS for single and multi-location retail. Product catalogue management, barcode scanning, stock level display, discounting rules, VAT handling, end-of-day reporting and seamless card payment integration via Stripe Terminal or SumUp.
Table management, course ordering, kitchen display system (KDS) integration, split bills, service charge management, allergen tracking and integration with your reservation system. Built for restaurants, pubs, cafés and hotels.
Real-time inventory deduction at the point of sale, low-stock alerts, automatic purchase order generation when thresholds are reached, and full stock reconciliation reports. Synced with your ERP or warehouse management system.
Earn points, redeem rewards, gift cards and membership schemes — all managed through your POS. Customer profiles capture purchase history, enabling personalised promotions and automated re-engagement campaigns via email or SMS.
A single admin dashboard for your entire estate. View sales, stock and performance across all locations in real time. Update product catalogues, pricing and promotions across every till from one place.
Sales by product, category, time period, location and team member. Basket size analysis, best and worst performers, shrinkage reporting and profit margin dashboards — giving you the data to make confident commercial decisions.
Every CRM, ERP and POS project is delivered as a production-ready system with full documentation, training and post-launch support.
Production planning, BOM management, supplier portals, quality control workflows and full supply chain visibility in a single ERP.
Unified POS and e-commerce inventory, customer loyalty, multi-location management and seamless accounting integration.
Project-based CRMs with time tracking, billing integration, client portals and utilisation reporting built for consultancies, agencies and law firms.
Restaurant POS, table management, kitchen display systems, stock management and franchise-level multi-site reporting dashboards.
Indicative starting prices for custom builds. All projects are scoped individually — we provide a fixed price after a free discovery call.
A bespoke CRM system for sales teams wanting full control over their pipeline, contacts and reporting without per-seat licence fees.
A custom point-of-sale system for retail or hospitality businesses that need more than generic tools can deliver.
A full custom ERP for SMEs and mid-market businesses connecting operations, finance, inventory and HR in one platform.
Custom development and deep integration work for businesses already running enterprise CRM or ERP platforms.
All prices ex-VAT. Fixed-price quotes after free discovery call. Contact us to discuss your requirements.
It depends on your team size, complexity and growth plans. For businesses with fairly standard sales processes and teams under 20 people, a well-configured HubSpot or Pipedrive is often the right choice — faster to deploy and simpler to maintain. For businesses with complex, unique workflows, high team headcounts or the desire to avoid long-term per-seat licence fees, a custom build is typically more cost-effective and powerful within 18–24 months. We will give you an honest recommendation on our discovery call after understanding your situation.
Yes, data migration is included as standard in all our custom system builds. We extract data from your existing system (whether that is Salesforce, an old database, spreadsheets or a legacy on-premise system), clean and transform it, map it to the new schema and import it with full validation. We run parallel testing to ensure data integrity before you go live, and we keep a rollback plan in place throughout the migration.
A focused CRM build typically takes 6–10 weeks. A modular ERP is usually delivered in phases over 3–6 months, with the most critical modules live first so you see value quickly. POS systems typically take 6–12 weeks depending on complexity. We always agree a phased milestone plan upfront so you know exactly what is being built when — and you can begin using early modules while later ones are still in development.
Absolutely. Every system we build is designed with the end user in mind — your sales team, your warehouse staff, your front-of-house team. We spend significant time on UX design and usability testing before development begins. We also provide comprehensive training sessions, video walkthroughs and written documentation so your team can get up to speed quickly and confidently. Ease of adoption is one of the most important success factors for any new system, and we take it seriously.
Yes. We build offline-capable POS systems using local data storage that sync automatically when connectivity is restored. This is critical for retail and hospitality environments where a dropped internet connection cannot be allowed to stop trading. We use progressive web app (PWA) technology and local SQLite databases to ensure your tills keep working even during outages, with full transaction sync once connectivity returns.
Yes. All projects include a minimum of 60 days of post-launch support as standard. For ongoing maintenance, we offer monthly retainer plans that cover hosting management, security updates, bug fixes, minor feature additions and priority support. Given that your CRM, ERP or POS is a business-critical system, we recommend a support retainer to ensure any issues are resolved promptly and your system evolves alongside your business.
Yes. We integrate with all major UK accounting platforms — Xero, QuickBooks, Sage and FreeAgent — as standard integration options. Closed-deal events in your CRM automatically generate invoices; POS sales flow to your accounts for reconciliation; ERP purchase orders sync with accounts payable. These integrations eliminate manual bookkeeping and give your finance team an accurate, real-time picture of the business.
Security is built into every layer of our systems. We follow OWASP security guidelines, implement role-based access control (RBAC), encrypt data at rest and in transit, conduct penetration testing before launch and perform regular security audits post-launch. All systems are hosted on UK or EU cloud infrastructure with automated daily backups and disaster recovery planning. We can provide full security documentation for your IT team or compliance requirements.
Connect your CRM data to automated marketing campaigns — nurture leads, re-engage customers and trigger personalised communications from CRM events.
MarketingLearn more →Connect your CRM, ERP or POS to every other tool in your stack — payment gateways, e-commerce platforms, shipping providers and more.
DevelopmentLearn more →Customer-facing portals, self-service dashboards and web applications that extend your CRM or ERP capabilities to your clients and partners.
DevelopmentLearn more →