Analytics& Data
Make every marketing decision with confidence. We implement robust tracking infrastructure, build insightful dashboards and translate complex data into clear, actionable intelligence that drives measurable growth for your business.
📊 Strategy & Growth · one of 50 servicesFrom Raw Data to Revenue Intelligence
Most businesses are drowning in data but starving for insight. We build the measurement infrastructure and reporting systems that transform your raw analytics into clear answers: which channels are working, where users drop off, and exactly what's driving your revenue.
Whether you need a clean GA4 migration, a complete GTM data layer, attribution modelling that fairly credits every marketing touchpoint, or a single beautiful dashboard your board can actually understand — we deliver tracking you can trust and reporting you'll actually use.
Core Deliverables
- GA4 implementation & migration
- Google Tag Manager setup & container build
- Custom Looker Studio dashboards
- Data layer configuration & documentation
- Attribution modelling & channel analysis
- Enhanced ecommerce tracking
- Goal & conversion event configuration
- Monthly data analysis & insight reporting
Six Reasons to Invest in Analytics Infrastructure
Eliminate Guesswork
Replace opinion-driven decisions with evidence. Reliable data tells you exactly which campaigns, pages and audiences generate real revenue — not just vanity metrics.
Reduce Wasted Spend
Proper attribution reveals which marketing channels actually drive conversions. Stop overspending on channels that look good in a silo but contribute little to real revenue.
Uncover Hidden Opportunities
Detailed funnel analysis and audience segmentation reveals where your best customers come from and what turns promising prospects into buyers.
Faster Strategic Response
Real-time dashboards mean you spot trends, problems and opportunities as they happen — not weeks later in a PDF report that's already out of date.
Stakeholder Confidence
Clear, beautiful reporting builds board and investor confidence in your marketing team. Data-backed decisions replace internal politics with shared evidence.
Measure What Matters
We configure tracking around your actual business KPIs — not just pageviews and sessions — ensuring your analytics setup is genuinely useful, not just compliant.
Building Analytics That You Can Trust
Analytics Audit
We review your existing tracking setup, identify data gaps, duplicate tracking, misconfigured goals and attribution issues — delivering a clear audit report that prioritises fixes by business impact.
Measurement Planning
We work with your team to define the KPIs, conversion events and audience segments that truly matter to your business, building a measurement plan that aligns analytics with strategic objectives.
Technical Implementation
We configure GA4 properties, build structured GTM containers with clean data layers, set up cross-domain tracking, consent mode and all conversion events with full documentation.
Validation & QA
Every tracking implementation is rigorously validated using GA4 DebugView, GTM Preview mode and real transaction testing — ensuring data accuracy before any reporting goes live.
Dashboard Build
We create bespoke Looker Studio dashboards connecting GA4, Google Ads, Search Console and other data sources — giving every stakeholder the data they need in a format they can understand.
Ongoing Analysis & Reporting
Monthly data analysis transforms numbers into narrative — explaining what changed, why it changed and what you should do about it. We're analysts, not just dashboard builders.
Complete Analytics Deliverables
Our analytics implementations come with full documentation, enabling your in-house team to maintain and build upon what we create. We believe in building capability, not dependency.
All implementations are built with privacy compliance in mind — including cookie consent integration, IP anonymisation, UK GDPR data retention settings and consent mode v2 configuration.
Full Deliverable List
- Analytics audit report with prioritised fixes
- GA4 property setup & configuration
- GTM container with structured data layer
- Custom event & conversion tracking
- Enhanced ecommerce implementation
- Cross-domain & subdomain tracking
- Consent mode v2 integration
- Attribution model analysis
- Bespoke Looker Studio dashboard
- Search Console & Ads data blending
- Monthly analytics insight report
- Full implementation documentation
The Analytics Stack We Work With
Tracking & Tag Management
Tracking & Tag Management
Dashboards & BI
Validation & Auditing
Analytics Expertise Across Key Sectors
E-Commerce & Retail
Enhanced ecommerce tracking, purchase funnel analysis, product performance reporting and multi-channel attribution for online retailers.
SaaS & Technology
Product analytics, trial-to-paid conversion tracking, churn analysis, feature adoption measurement and cohort reporting.
B2B Lead Generation
Lead quality tracking, MQL/SQL attribution, CRM integration, content performance analysis and pipeline influence reporting.
Property & Finance
Lead form tracking, valuation request attribution, mortgage calculator engagement and cross-device journey analysis.
Analytics & Data Questions Answered
Do you migrate from Universal Analytics to GA4?+
Yes — GA4 migration is one of our most common projects. We configure a new GA4 property, recreate all your key conversions and goals, set up cross-domain tracking and build replacement reports for the UA views your team relies on.
How do you ensure tracking accuracy?+
We follow a rigorous QA process using GA4 DebugView and GTM Preview mode, cross-referencing data against server logs and platform records. Every implementation is tested across multiple browsers and devices before sign-off.
Can you connect multiple data sources into one dashboard?+
Yes — Looker Studio allows us to blend GA4, Google Ads, Search Console, Meta Ads, LinkedIn, CRM exports and more into a single dashboard. We can even pull in Shopify, HubSpot or custom database data via connectors.
Is your analytics implementation GDPR-compliant?+
Yes. We implement Consent Mode v2, configure IP anonymisation, set appropriate data retention periods and integrate with your existing cookie consent platform (Cookiebot, OneTrust, etc.) — ensuring full UK GDPR compliance.
What is attribution modelling and why does it matter?+
Attribution modelling determines how credit for a conversion is assigned across the multiple touchpoints in a customer's journey. Without proper attribution, you risk over-investing in last-click channels while undervaluing the channels that actually drove awareness and consideration.
Do I need a developer to implement your tracking recommendations?+
For most implementations, no. We work within Google Tag Manager, which allows us to deploy tracking code without touching your website's source code. For data layer implementations on complex platforms, minimal developer involvement may be required, which we'll specify upfront.
Analytics Plans for Every Business
All plans include implementation, documentation and monthly insight reporting.
Essential analytics setup for growing SMEs.
- GA4 setup & configuration
- Basic GTM implementation
- 5 conversion event setups
- Monthly analytics report
- Email support
Comprehensive tracking & reporting for data-driven teams.
- Full GA4 & GTM implementation
- Structured data layer
- Custom Looker Studio dashboard
- Ecommerce or lead-gen tracking
- Monthly insight report
- Priority support
Advanced analytics with attribution modelling & BI integration.
- Full measurement plan
- Attribution modelling
- Multi-source Looker Studio dashboards
- Consent mode v2 & privacy compliance
- Bi-weekly analysis calls
- BigQuery export setup
Enterprise data infrastructure with dedicated analytics team.
- Full data warehouse integration
- Custom BI dashboard development
- Dedicated analytics strategist
- Cross-platform data modelling
- Real-time reporting alerts
- SLA-backed support
Analytics & Data near you
Remote-first delivery from Birmingham with local market know-how. Choose your area for a page tailored to your city.
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The Owner's Dashboard: Five Numbers to Check Every Monday
A minimal weekly metrics ritual for owners: cash runway, stage-weighted pipeline, utilisation or stock cover, qualified leads and a customer-sentiment proxy, with a step-by-step build in Google Sheets and Looker Studio.
The Data (Use and Access) Act: What Changed From UK GDPR
The Data (Use and Access) Act amends UK GDPR rather than replacing it. What the reforms mean for cookie consent, subject access requests, automated decisions and transfers, plus a practical action list.
E-Commerce Metrics That Matter: LTV, CAC and Contribution Margin
Revenue tells you very little on its own. Learn to calculate contribution margin, customer acquisition cost and lifetime value, and use three simple ratios to decide where your marketing money should go.