Paid campaigns that maximise ROAS and growth
We manage Google Ads, Microsoft Ads and Shopping campaigns that put your business in front of high-intent buyers at the exact moment they are searching. Precise targeting, compelling ad copy, relentless optimisation — every pound of ad spend working as hard as possible.
🔎 Search & Paid Media · one of 50 servicesWhat is PPC advertising?
Pay-per-click (PPC) advertising is a model of digital marketing where you pay only when someone clicks your ad. Google Ads is the dominant platform, placing your business at the top of search results for the exact keywords your target customers are using — ahead of all organic results, and in front of people ready to buy right now.
Unlike SEO, PPC delivers traffic immediately. The moment your campaign goes live, your ads can appear for thousands of relevant searches per day. This makes PPC the fastest way to generate qualified leads and sales, and an essential tool for new businesses, product launches, seasonal promotions and competitive markets where organic rankings take time to build.
The challenge is efficiency. Without expert management, PPC budgets haemorrhage on irrelevant clicks, poorly structured campaigns and untested ad copy. Our team designs, builds and continuously optimises campaigns to ensure your budget produces the maximum possible return — not just clicks, but conversions, leads and revenue.
- Google Search & Display campaigns
- Google Shopping & Performance Max
- Microsoft (Bing) Ads management
- Keyword research & negative lists
- Ad copy writing & A/B testing
- Conversion tracking setup
- Landing page recommendations
- Monthly ROAS & spend reports
Why PPC delivers immediate, measurable results
Instant Traffic & Leads
Campaigns can go live within 24–48 hours and begin generating clicks, enquiries and sales immediately. PPC is the fastest digital marketing channel for driving measurable results — ideal for new businesses, launches and promotions.
Hyper-Precise Targeting
Show your ads only to people searching for exactly what you offer — filtered by keyword, location, device, time of day, audience demographics and purchase intent. Every click is a potential customer, not a tyre-kicker.
Full Budget Control
Set a daily or monthly cap and never overspend. Pause campaigns instantly if circumstances change. Scale spend up when results are strong, pull back when you need to — complete flexibility your other marketing channels cannot match.
Crystal-Clear ROI
Every click, conversion and pound of revenue can be tracked back to the exact keyword and ad that generated it. PPC is the most measurable marketing channel available — no estimates, no attribution guesswork.
Compete With Anyone
PPC levels the playing field. A well-managed campaign for a small business can outperform a multinational's ads. Quality Score, relevance and smart bidding strategies matter more than budget size — and that is where we excel.
Continuous Optimisation
Unlike a billboard or a one-off ad, PPC improves over time. We test new ad copy, refine audiences, prune wasted spend, expand what is working and tighten what is not — every month, your campaigns get more efficient.
Our PPC management process
Account Audit
If you have existing campaigns, we audit them first — identifying wasted spend, Quality Score issues, structural problems and missed opportunities before spending another penny.
Strategy & Structure
We define your campaign goals, target audiences, keyword strategy and account architecture. Proper structure — tightly themed ad groups, logical campaign hierarchy — is the foundation of every efficient account.
Build & Launch
We write compelling ad copy, set up conversion tracking, configure bid strategies, build negative keyword lists and launch campaigns — all tested on staging before going live with your budget.
Weekly Optimisation
Search term reviews, bid adjustments, A/B testing of ad variations, audience refinement, Quality Score improvements and landing page analysis — conducted weekly to protect and grow your ROAS.
Conversion Rate Focus
We do not just drive clicks — we track what happens after the click. Landing page analysis, conversion funnel review and CRO recommendations ensure your ad spend generates actual revenue, not just traffic.
Monthly Reporting
Plain-English monthly reports showing spend, clicks, conversions, CPA, ROAS and revenue. We explain what changed, why, and what the plan is for next month — no jargon, no vanity metrics.
Everything included
Full-service PPC management — we handle every aspect of your paid search so you can focus on fulfilling the leads we send you.
- Keyword research & competitor analysis
- Campaign architecture & setup
- Ad copywriting (search & responsive)
- Ad extension setup (sitelinks, callouts)
- Negative keyword list management
- Bid strategy management (tCPA / tROAS)
- Google Shopping feed optimisation
- Remarketing campaign setup
- Conversion tracking & GA4 integration
- Weekly performance optimisation
- Landing page analysis & CRO advice
- Monthly reporting & strategy call
Tools we use for PPC
Ad Platforms
Research & Intelligence
Tracking & Reporting
PPC for your industry
E-Commerce
Google Shopping, Performance Max and dynamic search ads to dominate product searches and drive revenue at scale.
Home Services
Lead generation campaigns for tradespeople, builders, plumbers and property professionals targeting local high-intent searches.
B2B & SaaS
Lead gen and demo booking campaigns for B2B companies, with precise LinkedIn audience targeting layered onto Google Ads.
Legal & Finance
High-value lead generation for solicitors, financial advisers and regulated firms — with compliant ad copy and call tracking.
PPC FAQs
How much should I spend on Google Ads?+
Budget depends on your industry, location, goals and competition. For most UK businesses, we recommend a minimum of £500–£1,000 per month in ad spend to gather meaningful data and generate consistent results. Some competitive industries (legal, finance, insurance) require higher budgets. We can run a keyword cost analysis during your free audit to give you a realistic figure for your specific market.
How quickly will I see results from PPC?+
Unlike SEO, PPC can deliver results within days of launch. Campaigns typically need 2–4 weeks of data before we can fully optimise bid strategies and targeting. By the end of month one, you should have a clear picture of cost per click, conversion rates and cost per acquisition. By month three, campaigns are typically well-optimised and performing consistently.
Do you take a percentage of ad spend?+
No. We charge a fixed monthly management fee regardless of how much you spend on ads. Your ad budget goes directly to Google or Microsoft — we never handle your ad spend or take a cut of it. This aligns our incentives with yours: we focus on improving your results, not on inflating your spend to increase our fee.
Can you take over my existing Google Ads account?+
Yes, account takeovers are common. We start with a thorough audit of your existing campaigns — structure, Quality Scores, wasted spend, conversion tracking, ad copy and landing page alignment. We present our findings, agree a restructure plan, and then systematically improve the account while maintaining any elements that are already performing well.
What is a good ROAS for Google Ads?+
ROAS (Return on Ad Spend) benchmarks vary by industry. E-commerce businesses typically target 3:1 to 6:1 (£3–£6 revenue per £1 spent). Service businesses focus on cost per lead rather than ROAS. What matters is your profit margin — a 4:1 ROAS is excellent if your margins are 50%, but barely viable if they are 15%. We work with your actual margins to define a target ROAS that makes your campaigns genuinely profitable.
Do you manage social media ads as well as Google Ads?+
Yes. Our Social Media Advertising service covers Meta (Facebook and Instagram), LinkedIn, TikTok and Pinterest ads. Many clients run Google Ads (for search intent) alongside Meta Ads (for awareness and retargeting) simultaneously — these channels complement each other extremely well. We can manage both under a single strategy, ensuring consistent messaging and joined-up attribution reporting.
How do you measure PPC success?+
We track the metrics that actually matter to your business — leads generated, sales completed, revenue attributed, cost per acquisition and ROAS — not just clicks and impressions. Every campaign is connected to Google Analytics 4 and conversion tracking from day one, so we know exactly what your ad spend is producing. Monthly reports translate the data into plain English with a clear view of commercial impact.
PPC management pricing
Management fees are separate from your ad spend, which goes directly to Google or Microsoft. We never take a cut of your ad budget.
Management fees ex-VAT. Ad spend billed directly by Google/Microsoft. Free account audit available.
For businesses getting started with paid search — we manage your ads affordably.
- 1 campaign (Search or Shopping)
- Keyword research & setup
- Ad copywriting (3 variants)
- Conversion tracking setup
- Weekly bid optimisation
- Monthly performance report
For businesses spending £200–£1,000/mo wanting maximum efficiency and growth.
- Up to 5 campaigns (Search, Shopping, Display)
- Remarketing campaigns
- A/B ad copy testing
- Negative keyword management
- Landing page CRO advice
- Looker Studio dashboard
- Monthly strategy call
- Microsoft Ads management included
For businesses spending £1,000+/mo needing a dedicated PPC team and advanced strategy.
- Unlimited campaigns & platforms
- Dedicated PPC strategist
- Performance Max management
- Feed management for Shopping
- YouTube & Demand Gen campaigns
- Weekly reporting & calls
- CRO testing integration
- Multi-platform attribution modelling
For large businesses needing a dedicated PPC director and full multi-channel paid media operation.
- Dedicated PPC director
- All channels: Google, Meta, LinkedIn, TikTok
- Programmatic display
- Video advertising campaigns
- Dynamic product & shopping ads
- Advanced attribution modelling
- Weekly reporting & calls
- CRO testing integration
- Custom analytics dashboard
- Priority turnaround
PPC / Google Ads near you
Remote-first delivery from Birmingham with local market know-how. Choose your area for a page tailored to your city.
South & South West
SouthamptonPortsmouthOxfordReadingBasingstokeSwindonBristolBathCheltenhamGloucesterExeterPlymouthBournemouthMidlands
BirminghamCoventryLeicesterNottinghamDerbyWolverhamptonStoke-on-TrentMilton KeynesNorthamptonSolihullWalsallTamworthTelfordShrewsburyWorcesterFrom the knowledge hub
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