Email Marketing That Actually Gets Opened

There is no universal answer — it depends on your audience, industry and content quality. For most businesses, 2–4 campaigns per month is the right starting point. E-commerce brands with strong promotional cadences may send weekly or more. B2B brands tend to do better with less frequent, higher-value sends. What matters far more than frequency is relevance: if every email is valuable to the recipient, unsubscribe rates stay low even with high frequency. We calibrate your send cadence based on list engagement data rather than arbitrary rules.

Industry averages vary significantly by sector. E-commerce typically sees 20–30% open rates; B2B professional services often achieve 30–45%. Our managed campaigns average 45% — well above industry benchmarks — due to strong subject line testing, list hygiene and precise segmentation. Open rate is a useful indicator, but we also track click-through rate, conversion rate and revenue per email, which are more commercially meaningful metrics.

The three highest-impact automations for most businesses are: (1) Welcome series — the most-read emails you will ever send; use them to set expectations, deliver value and drive first purchase. (2) Abandoned cart — typically recovers 10–15% of abandoned carts with zero ongoing effort once built. (3) Post-purchase sequence — thank the customer, set expectations, ask for a review and introduce related products. Together, these three flows can account for 20–40% of total email revenue without a single manual campaign send.

Deliverability is a technical discipline that most email marketers ignore. We manage it proactively: correct DNS setup (SPF, DKIM, DMARC), sender reputation monitoring, list hygiene (removing hard bounces and long-term unengaged subscribers), warm-up protocols for new sending domains, and content checks against common spam filters. We also monitor blacklists and inbox placement rates using tools like GlockApps. A clean list and a reputable sending domain are the foundations of consistent inbox placement.

Yes — but only if managed correctly. Under UK GDPR and PECR, you must have a lawful basis for sending marketing emails (typically consent), maintain clear opt-in records, honour unsubscribe requests immediately, and never purchase third-party lists. We build fully compliant email programmes: consent capture at point of subscription, suppression list management, GDPR-compliant preference centres and unsubscribe mechanisms. We also advise on legitimate interest assessments for B2B email marketing where appropriate.

Yes. Platform migration is a specialism we handle regularly — most commonly from Mailchimp to Klaviyo for e-commerce clients, and from various platforms to HubSpot for B2B businesses. We manage the full migration: subscriber list export and import, tag and segment recreation, automation rebuild, template redesign and thorough testing before any live sends. We aim for zero disruption to your existing automated flows during migration.

Platform subscriptions are typically in your name and billed directly to you, giving you full ownership of your account and data. We manage the platform on your behalf as an admin user. This arrangement ensures you retain complete control and portability of your subscriber data. We can advise on the right platform tier for your list size and send volume to avoid overpaying for unused features.