Webinars combine thought leadership with lead generation in one powerful format. We handle the full production — from topic strategy and landing pages through live production and post-event marketing — turning your expertise into a consistent pipeline of qualified prospects.
A webinar is a live or pre-recorded online event — typically lasting 45–90 minutes — where you deliver valuable expertise to a registered audience, answer questions in real time and convert engaged attendees into qualified leads. Unlike any other content format, a webinar requires its audience to register with their details, attend at a specific time and actively participate — creating the highest-intent lead capture mechanism available in B2B marketing.
The commercial value of webinar leads is exceptional: attendees have committed their time, demonstrated interest in your topic and experienced your expertise first-hand. Research consistently shows webinar-generated leads convert to customers at 5× the rate of inbound leads from standard content or advertising.
We manage every element of your webinar programme — from topic strategy and speaker preparation through technical production, live delivery and the post-event follow-up sequences that convert registrants into clients.
Webinar registrants self-select by topic interest and commit their time to attend. That combination of intent and engagement creates leads that are fundamentally more qualified than those from advertising or gated content downloads.
Delivering live, unrehearsed expertise in front of an audience builds trust at a speed that no other content format achieves. Attendees experience your knowledge first-hand — before a single sales conversation takes place.
Live Q&A, polls, chat and breakout rooms turn passive viewers into active participants. That two-way interaction creates a genuine connection between your brand and prospects that passive content never achieves.
A live webinar is just the beginning. The recording becomes an on-demand asset that generates leads for months. Key segments become social clips, blog posts and email sequences — multiplying the ROI of a single event.
A webinar reaches prospects across the UK and internationally without travel costs, venue hire or scheduling constraints. Scale your thought leadership globally from a single recording studio or home office.
Every registrant provides their details. Attendance data, poll responses, questions asked and replay views reveal exactly where each lead is in their buying journey — enabling hyper-relevant, timely follow-up that converts.
We identify the topics your ideal prospects are actively searching for — combining keyword research, competitor analysis and sales team insight to find the content angles that will attract the highest-quality registrants and deliver genuine value.
High-converting registration pages with compelling copy, speaker bios, agenda previews and social proof. We set up your webinar platform, configure registration forms and integrate with your CRM for immediate lead capture and segmentation.
Multi-channel promotion across email, LinkedIn, paid social and organic channels — starting 3–4 weeks before the event. Reminder sequences for registrants, partner co-marketing coordination and social amplification to maximise attendance rates.
Presentation design, slide creation, speaker briefing and a full technical rehearsal. We coach presenters on delivery, pacing and camera presence — ensuring confident, professional performances that hold audience attention throughout.
On the day, we handle every technical element: platform hosting, slides, polls, Q&A moderation, chat management, recording and any on-screen graphics or lower thirds. You focus entirely on delivering value to your audience.
Automated follow-up email sequences for attendees and no-shows. Replay distribution. Content repurposing into blog posts, social clips and on-demand assets. Lead scoring integration and a full event performance report with ROI analysis.
Full-service webinar management — from strategy and promotion through live production, lead capture and post-event follow-up sequences.
Thought leadership webinars that position your firm as the authority in your sector, generate warm leads and accelerate complex enterprise sales cycles.
Product demos, feature launches, customer onboarding webinars and industry insight sessions that drive trial conversions and reduce churn.
Live masterclasses, course preview webinars and certification programmes that convert prospective students and showcase teaching methodology.
Regulatory update briefings, client education sessions and thought leadership webinars that build adviser relationships and demonstrate expertise compliantly.
A fully produced, promoted and followed-up single webinar — ready to generate leads from day one.
A regular monthly webinar programme — the most effective way to build a consistent lead pipeline.
A complete annual webinar calendar — the definitive lead generation engine for ambitious B2B brands.
Large-scale virtual conferences, summits and multi-session events with full production and marketing.
All prices ex-VAT. Webinar platform subscriptions and paid advertising budgets billed separately. Free webinar strategy session available.
Registration numbers depend heavily on your existing audience size, the topic relevance, how far in advance you promote and your promotion budget. For brands with an established email list and LinkedIn following, 100–500 registrants for a first webinar is realistic. Brands with smaller audiences or in niche industries may see 30–100 registrants but achieve excellent conversion rates due to the highly targeted nature of the audience. Our average attendance rate of 35% (significantly above the industry average of 44% registration-to-attendance) means the leads you do attract are genuinely engaged. We set realistic targets for your first event based on your current audience size and work to grow registrant numbers with each subsequent webinar.
The research-backed sweet spot for B2B marketing webinars is 45–60 minutes, including a Q&A. Shorter webinars (30 minutes) work well for product demos and tight topic briefings. Longer webinars (90 minutes) suit masterclasses and deep educational content. The key is to respect your audience's time — every minute of content must earn its place. We structure every webinar with a clear agenda: opening hook, core content, a mid-session poll to re-engage, the main deliverable and a live Q&A. This structure maintains attention and maximises the proportion of registrants who stay to the end.
Yes — always. On-demand webinar replays typically generate 30–40% additional views beyond the live attendance figure. We host the replay behind a registration gate (so it continues to capture leads), promote it to registrants who did not attend, share it across social channels and embed it on a dedicated landing page for organic discovery. The on-demand version also becomes a permanent SEO and lead generation asset. For most clients, the on-demand replay generates more total leads than the live event itself over a 3–6 month period.
Platform choice depends on your audience size, budget and feature requirements. For most UK businesses running webinars up to 500 attendees, Zoom Webinars offers the best combination of reliability, familiarity and value. Demio is excellent for marketing-focused webinars with better built-in automation and analytics. GoTo Webinar suits enterprise clients needing robust attendee management. StreamYard is ideal when you want professional broadcast-quality output streamed to multiple channels simultaneously. We recommend and configure the right platform for your specific needs — and most of our clients already have Zoom, which we can often use without any additional platform cost.
The follow-up is where most webinar programmes fail — and where we focus considerable effort. We build differentiated email sequences for three segments: live attendees (highest intent, fastest follow-up), registered no-shows (send the replay within 24 hours with a personal note), and replay viewers (follow up based on how much of the recording they watched). All leads are scored based on engagement signals and fed into your CRM with relevant tags. Sales-ready leads (those who attended, asked questions and watched more than 75% of the replay) are flagged for immediate outreach. This structured approach typically converts 5–15% of webinar registrants into pipeline opportunities.
Yes — and co-hosted webinars are often our highest-performing format for list growth. Partnering with a complementary brand or industry association means both audiences are promoted to, doubling your registration potential without doubling your cost. We manage the entire co-host relationship: agreeing the topic and format, coordinating the promotional schedules of both parties, splitting the registration list appropriately and managing the event day logistics. Co-hosted webinars work best when the partner has a similar audience size and a clearly complementary (non-competitive) offering.
A single webinar is one of the richest sources of repurposed content available. From one 60-minute event we typically produce: the on-demand replay (immediate), 3–5 short social video clips (LinkedIn, Instagram, YouTube Shorts), a long-form blog post summarising the key insights, a slide deck shared on SlideShare or LinkedIn, a transcription turned into a guide or white paper, a quote graphic series for social, email newsletter content and a podcast episode (audio-only version). This content mileage makes webinars one of the highest-ROI content investments a B2B brand can make.
Turn your webinar recordings into evergreen blog posts, guides and thought leadership that drives organic traffic for months after the event.
ContentLearn more →Position your webinar programme within a broader demand generation strategy to maximise pipeline impact and commercial ROI.
StrategyLearn more →Automate your webinar follow-up sequences, lead scoring and CRM updates so every lead is nurtured at the right time without manual effort.
AutomationLearn more →