The right creator partnership can reach audiences no ad can touch. We identify, vet, negotiate with and manage influencers who genuinely resonate with your target audience — building campaigns focused on reach that converts, not just vanity metrics.
Influencer marketing is the practice of partnering with creators who have built trusted, engaged audiences to promote your brand, product or service. When done well, it combines the scale of advertising with the credibility of a personal recommendation — the most powerful combination in consumer marketing.
The difference between influencer campaigns that deliver ROI and those that waste budget comes down to three things: selecting creators whose audiences genuinely match your target customer, briefing them in a way that preserves their authentic voice, and measuring the right outcomes. Most brands get at least one of these wrong.
We manage every stage — strategy, creator discovery, vetting, negotiation, contracting, campaign management, content approval, performance tracking and reporting — so you get results without the operational complexity of running influencer programmes in-house.
Consumers trust recommendations from people they follow far more than brand advertising. A creator recommendation feels like advice from a friend rather than a sales pitch — and that trust translates directly into purchase intent, particularly for high-consideration products.
The right micro-influencer gives you access to a highly specific audience segment — a fitness influencer's followers are overwhelmingly fitness-interested, a foodie creator's audience is overwhelmingly food-interested. This targeting precision often exceeds what paid platforms can achieve algorithmically.
Creator-produced content lives natively within the platform experience — it does not look or feel like an ad. This drives significantly higher engagement rates, longer watch times and better conversion metrics than equivalent brand-produced creative, at a fraction of the production cost.
Micro and nano influencers deliver exceptional ROI at accessible price points — often outperforming mega-influencers on engagement rate and conversion. A well-structured programme of 20 micro-influencers frequently outperforms a single celebrity partnership at a fraction of the cost.
Creator-produced content — photos, videos, reels, reviews — can be repurposed across your own social channels, paid media and website. A single influencer campaign generates weeks of organic social content and high-performing UGC creative for paid amplification.
Modern influencer marketing is fully trackable — unique promo codes, tracked links, pixel integrations and platform analytics provide clear attribution from creator post to sale. We build measurement frameworks that connect influencer activity directly to revenue, not just reach and impressions.
The highest engagement rates and the most authentic audience relationships. Nano creators often have near-personal connections with their followers, delivering conversion rates that can exceed much larger creators. Ideal for local campaigns, niche product launches and brands where authenticity is the primary purchase driver. Cost-effective at scale.
The sweet spot for most brand campaigns — established enough to have genuine influence, niche enough to have highly engaged, targeted audiences. Micro-influencers typically deliver 3–5× higher engagement rates than macro accounts and are far more cost-efficient per engaged follower. Our most recommended tier for performance-focused campaigns.
Significant reach with the credibility of an established personal brand. Macro-influencers are effective for product launches requiring broad awareness, brand repositioning and campaigns where reach volume is a primary KPI alongside conversion. Require careful vetting for audience quality and brand alignment.
Maximum reach and the credibility of celebrity endorsement. Best suited to established brands investing in awareness campaigns with significant budgets. We negotiate celebrity partnerships with full contractual protection, usage rights and performance benchmarks — ensuring investment is protected and results are measurable.
We match creators to platforms and audiences — not the other way around. Platform selection is driven by where your audience is most active and most receptive, not by where we have existing relationships.
We begin by defining your campaign objectives — awareness, consideration, conversion or retention — and building the strategy around them. This includes audience definition, creator tier selection, platform prioritisation, content format strategy, budget allocation and KPI framework. Everything downstream flows from this foundation.
We identify creators using a combination of platform tools, our proprietary network and manual research. Every candidate is analysed for audience demographics, engagement quality (real vs. inflated), brand-safety history, content alignment and previous partnership performance. Follower counts are the last thing we look at.
We manage all creator communications — initial outreach, rate negotiation, usage rights agreements and contracts. Our legal templates protect your brand on exclusivity, content approval rights, FTC/ASA disclosure compliance and content ownership. You never have to negotiate with a creator directly.
We write detailed creative briefs that give creators the information they need whilst preserving the authenticity that makes their content effective. We manage all content review rounds, ensuring brand guidelines and messaging are met without producing content that feels forced or promotional.
We coordinate posting schedules, manage last-minute changes, track live content for compliance and handle any issues that arise in real time. Payment management, including creator invoicing and processing, is handled entirely by us — removing a significant administrative burden from your team.
Post-campaign reporting covers reach, impressions, engagement, click-through rates, conversions, ROAS and cost-per-acquisition. We benchmark against campaign objectives and identify the top-performing creators and content types to optimise the next campaign — and we identify content assets worth amplifying through paid social.
Product seeding, seasonal campaigns and long-term creator partnerships that build brand desirability and drive direct-to-consumer sales across Instagram and TikTok Shop.
Sampling campaigns, recipe content partnerships and restaurant/brand launches — leveraging food creator communities that drive real footfall, trials and word-of-mouth at scale.
App installs, SaaS trial sign-ups and consumer tech product launches — using tech creators and LinkedIn influencers to reach early adopters and decision-makers with authority and reach.
Supplement launches, gym equipment, wellness apps and health services — working with fitness and wellness creators whose audiences actively seek product recommendations in the category.
A single influencer campaign — strategy, creator sourcing, management and reporting. Ideal for product launches and seasonal activations.
Ongoing influencer programme — multiple campaigns per quarter, always-on creator activity and progressive relationship building.
A fully managed annual influencer programme with ambassador development, tiered creator strategy and integrated paid social amplification.
All prices ex-VAT. Creator fees are additional and vary by tier and platform. Free influencer strategy consultation available.
Every creator we consider goes through a rigorous vetting process using third-party audience analysis tools that assess follower authenticity, engagement rate trends, audience demographics, and historical growth patterns. We look for engagement rate relative to follower count (not in isolation), comment quality (real conversations vs. generic responses), audience location match and brand-safety history. We also review recent brand partnerships to assess disclosure compliance and audience receptiveness to sponsored content. A creator with 50,000 highly engaged, genuine followers in your target demographic will always outperform one with 500,000 inflated followers.
Creator fees vary significantly by platform, tier, content format and creator. As a general guide: nano creators typically charge £50–£500 per post, micro-influencers £500–£500, macro creators £500–£300 and mega/celebrity partnerships start at £300+. We provide a detailed creator rate benchmark during the proposal stage based on your target tier and platform mix, and negotiate on your behalf to ensure you are paying market rate or below. All creator fees are passed through at cost with no mark-up.
Yes — disclosure compliance is built into every contract and brief we produce. UK influencer marketing is regulated by the ASA and the CAP Code, which requires clear and prominent disclosure for paid partnerships. We ensure all creators use the correct disclosure language and platform-native tools (#ad, paid partnership labels), and we check live content for compliance before approving payment. Non-compliant content is flagged and corrected before it can create regulatory risk for your brand.
Yes — and we strongly recommend it. Creator-produced content (UGC) consistently outperforms brand-produced creative in paid social advertising, often at a fraction of the production cost. We negotiate usage rights as standard in our creator contracts, specifying the platforms, duration and formats for which your brand can use the content. If you want broader rights — for example, to use content in TV advertising or out-of-home — we negotiate this upfront at an agreed additional fee. Never assume you have the right to repurpose creator content without an explicit agreement.
Measurement depends on your campaign objectives. For conversion-focused campaigns, we use tracked links, unique promo codes and pixel-based attribution to measure sales and leads directly attributable to influencer activity. For awareness campaigns, we measure reach, impressions, share of voice and branded search uplift. We also monitor engagement quality — saves, shares and comments are stronger signals than likes or views. We set measurement frameworks at the start of every campaign so everyone agrees upfront what success looks like.
For most brands, a diversified micro-influencer strategy delivers better ROI than a single large partnership. Micro-influencers typically deliver 3–5× higher engagement rates, more targeted audiences and authentic content at a fraction of the cost of a single macro or celebrity deal. A single macro influencer also concentrates risk — if their content underperforms or they face a reputational issue, your entire investment is affected. That said, the right answer depends on your objectives: if maximum reach and brand association are primary goals, a higher-tier partnership may be appropriate. We model different scenarios during the strategy phase so you can make an informed decision.
Influencer campaigns feed directly into your organic social strategy — creator content amplified through your owned channels extends campaign reach significantly.
SocialLearn more →Great influencer campaigns start with great briefs and compelling creative concepts — our content team builds the campaign foundations creators bring to life.
ContentLearn more →Combine influencer reach with media coverage for a campaign that builds both social proof and the high-authority backlinks that drive lasting organic visibility.
PRLearn more →