Design & Branding

Logos and brands that make you unforgettable

Your brand is the first thing people feel and the last thing they forget. We craft logos, visual systems and brand guidelines that instantly communicate who you are — and make competitors irrelevant. Distinctive, purposeful, built to last.

0+
Brands Created
0+
Years Experience
0%
Client Satisfaction
What it is

What is brand identity?

Brand identity is the complete visual and verbal language your business uses to present itself to the world. It is far more than a logo — it is the sum of every visual touchpoint your customers encounter, from your website and social profiles to your business cards and email signatures.

A strong brand identity creates instant recognition, builds trust and commands premium prices. Research consistently shows that consistent brand presentation increases revenue by up to 23%. Yet most businesses underinvest here, relying on generic templates and forgettable mark-ups that blend into the market noise.

At Thind Global, our brand design process is rooted in strategy. We research your market, define your positioning and then design a visual identity that is not only beautiful but commercially purposeful — something that works across print, digital and every screen size in between.

At a glance
Primary logo + variations
Colour palette (RGB, CMYK, HEX)
Typography system
Icon and pattern library
Brand guidelines document
Business card & stationery design
Social media profile templates
All source files (AI, EPS, SVG, PNG)
Why it matters

What a great brand does for your business

🧠

Instant Recognition

The human brain processes images 60,000 times faster than text. A distinctive logo and consistent visual system burn your brand into memory — so customers think of you first when they are ready to buy.

💎

Perceived Premium Value

Professional branding signals quality. Customers consistently pay more for brands that look the part. A polished identity lets you charge what you are worth and attract the clients you actually want.

🤝

Instant Trust

Consistent, professional branding across every touchpoint — website, social, print, packaging — signals stability and reliability. Trust is the currency of commerce, and your brand either earns it or destroys it at first glance.

🎯

Clear Differentiation

In saturated markets, looking different is a competitive advantage. We design brands that stand out on the shelf, in the search results and in the memory — making the choice to work with you feel obvious.

📐

Consistency Across Every Channel

A proper brand system — with guidelines, templates and asset libraries — means everyone on your team can produce on-brand materials without involving a designer every time. Consistency compounds.

🚀

Foundation for Growth

Every marketing activity — ads, social media, PR, packaging — becomes more effective when your brand is strong. You stop starting from scratch every campaign and start building equity that compounds over time.

How we work

Our brand design process

01

Brand Discovery

In-depth briefing covering your values, audience, competitors, aspirations and positioning. We also conduct market and visual landscape research to understand where the opportunity lies.

02

Strategy & Positioning

We define your brand personality, tone of voice, core message and visual direction. A clear brand strategy ensures every design decision is purposeful, not decorative.

03

Concept Design

We present 2–3 distinct visual concepts, each with a rationale. These are not half-finished sketches — they are fully considered directions with logo, typography and colour exploration.

04

Refinement

You choose a direction and we refine it through collaborative feedback rounds. We iterate until the mark feels exactly right — distinctive, scalable and completely aligned with your vision.

05

Identity System Build

We expand the approved logo into a full identity system — variations, colour palette, typography, iconography, patterns and application mockups across all your key touchpoints.

06

Guidelines & Handoff

A comprehensive brand guidelines document plus all source files in every format you will ever need. Your brand is yours, fully documented so any designer can apply it consistently.

What you get

Everything included

A brand identity package from Thind Global is a complete creative asset library — not just a logo file.

Primary logo (horizontal + stacked)
Icon / monogram mark
Light & dark background versions
Full colour palette (HEX, RGB, CMYK, Pantone)
Primary & secondary typefaces
Brand pattern or texture
Icon set (10–20 custom icons)
Business card design (print-ready)
Email signature template
Social profile images & covers
Brand guidelines PDF (20–40 pages)
All source files (AI, EPS, SVG, PNG, PDF)
Our stack

Tools we design with

Logo & Vector Design
Adobe Illustrator Figma Adobe XD CorelDRAW
Image & Layout
Adobe Photoshop Adobe InDesign After Effects Canva Pro
Presentation & Handoff
Figma Prototyping Zeroheight Notion Brand.ai
Who we help

Branding for every sector

🚀

Startups & Scale-ups

From day-one brand foundations to rebrand as you scale — we create identities that grow with you and attract investment.

🏢

Established Businesses

Rebranding or brand refresh for businesses that have outgrown their original identity and need to compete at the next level.

🛍️

Consumer & Retail Brands

Shelf-stopping product branding and packaging for retail, food & drink, beauty, health and lifestyle brands.

💼

Professional Services

Authority-building identities for law, finance, consulting and healthcare brands that need to convey expertise and trust.

Investment

Transparent pricing

Logo Only
From£29

A professional logo for sole traders and small businesses launching or refreshing their brand.

  • 2 logo concepts
  • 1 round of revisions
  • Colour palette (3 colours)
  • Font recommendation
  • Files: PNG, SVG, PDF
  • Light & dark versions
Get Started →
Full Brand Suite
From£199

Comprehensive brand system for businesses, corporates and multi-product brands.

  • Strategic brand positioning workshop
  • Full identity system
  • Custom iconography set
  • Packaging design
  • Marketing collateral suite
  • Motion identity guidelines
  • 60+ page brand standards guide
  • Dedicated brand manager
Let's Talk →
Premium Enterprise
Enterprise Brand
From£80

The complete brand programme for large businesses, corporates and multi-brand organisations.

  • Dedicated brand director
  • Full brand strategy & positioning
  • Unlimited logo concepts
  • Complete visual identity system
  • Custom iconography & illustration
  • Packaging & merchandise design
  • Brand guidelines (60+ pages)
  • Motion & animation identity
  • Quarterly brand reviews
  • Priority turnaround
Get a Quote →

All prices ex-VAT. Contact us for a tailored quote.

Questions

Brand identity FAQs

A logo-only project typically takes 2–3 weeks from briefing to final files. A full brand identity system — including guidelines, templates and collateral — takes 4–6 weeks. Complex enterprise rebrands with strategic workshops and extensive rollout can take 8–12 weeks. We set a clear timeline during the initial discovery session.

Absolutely. Once the final invoice is paid, all intellectual property rights transfer to you in full. You receive all source files — Adobe Illustrator (AI), EPS, SVG, PNG and PDF — and you can use, modify or sub-license the designs however you wish. No ongoing royalties, no usage restrictions.

We handle brand refreshes and evolutions regularly. This could mean modernising an existing mark, expanding it into a full system, or doing a complete rebrand while retaining elements of brand equity. We start with an audit of your current identity and discuss how much continuity you want to maintain versus how much you want to change.

Our Starter package presents 2 concepts, the Brand Identity package presents 3, and the Enterprise package presents 3–4. Each concept is a fully realised direction — not a rough sketch — with rationale explaining the creative thinking behind it. You then select one direction to develop and refine through the revision rounds included in your package.

Yes. Our Design & Print service covers everything from business cards, letterheads and brochures to exhibition banners, packaging and signage. We also offer ongoing design retainers for businesses that regularly need marketing materials — giving you a dedicated designer on demand without the cost of a full-time hire.

Yes. While we are based in Birmingham, we work with businesses across the entire UK — Manchester, Birmingham, Edinburgh, Bristol, Leeds and everywhere in between — as well as internationally. All our brand projects are managed remotely with no loss of quality or communication. We use video calls, shared Figma files and collaborative feedback tools to keep everything aligned.

A freelancer gives you one person's perspective and skill set. Thind Global brings a full creative team — strategist, lead designer, junior designer and a project manager — plus 15+ years of brand experience across dozens of industries. Our process is structured, documented and repeatable. You get a professional deliverable, clear communication at every stage, and continuity if anything changes.

Explore more

Services that pair well

Let's Talk

Ready to build a brand that stands out?

Book a free discovery call. We will discuss your vision, audit your current brand position and recommend the right approach — no obligation, no hard sell.