Logos and brands that make you unforgettable
Your brand is the first thing people feel and the last thing they forget. We craft logos, visual systems and brand guidelines that instantly communicate who you are — and make competitors irrelevant. Distinctive, purposeful, built to last.
🎨 Design & Branding · one of 50 servicesWhat is brand identity?
Brand identity is the complete visual and verbal language your business uses to present itself to the world. It is far more than a logo — it is the sum of every visual touchpoint your customers encounter, from your website and social profiles to your business cards and email signatures.
A strong brand identity creates instant recognition, builds trust and commands premium prices. Research consistently shows that consistent brand presentation increases revenue by up to 23%. Yet most businesses underinvest here, relying on generic templates and forgettable mark-ups that blend into the market noise.
At Thind Global, our brand design process is rooted in strategy. We research your market, define your positioning and then design a visual identity that is not only beautiful but commercially purposeful — something that works across print, digital and every screen size in between.
- Primary logo + variations
- Colour palette (RGB, CMYK, HEX)
- Typography system
- Icon and pattern library
- Brand guidelines document
- Business card & stationery design
- Social media profile templates
- All source files (AI, EPS, SVG, PNG)
What a great brand does for your business
Instant Recognition
The human brain processes images 60,000 times faster than text. A distinctive logo and consistent visual system burn your brand into memory — so customers think of you first when they are ready to buy.
Perceived Premium Value
Professional branding signals quality. Customers consistently pay more for brands that look the part. A polished identity lets you charge what you are worth and attract the clients you actually want.
Instant Trust
Consistent, professional branding across every touchpoint — website, social, print, packaging — signals stability and reliability. Trust is the currency of commerce, and your brand either earns it or destroys it at first glance.
Clear Differentiation
In saturated markets, looking different is a competitive advantage. We design brands that stand out on the shelf, in the search results and in the memory — making the choice to work with you feel obvious.
Consistency Across Every Channel
A proper brand system — with guidelines, templates and asset libraries — means everyone on your team can produce on-brand materials without involving a designer every time. Consistency compounds.
Foundation for Growth
Every marketing activity — ads, social media, PR, packaging — becomes more effective when your brand is strong. You stop starting from scratch every campaign and start building equity that compounds over time.
Our brand design process
Brand Discovery
In-depth briefing covering your values, audience, competitors, aspirations and positioning. We also conduct market and visual landscape research to understand where the opportunity lies.
Strategy & Positioning
We define your brand personality, tone of voice, core message and visual direction. A clear brand strategy ensures every design decision is purposeful, not decorative.
Concept Design
We present 2–3 distinct visual concepts, each with a rationale. These are not half-finished sketches — they are fully considered directions with logo, typography and colour exploration.
Refinement
You choose a direction and we refine it through collaborative feedback rounds. We iterate until the mark feels exactly right — distinctive, scalable and completely aligned with your vision.
Identity System Build
We expand the approved logo into a full identity system — variations, colour palette, typography, iconography, patterns and application mockups across all your key touchpoints.
Guidelines & Handoff
A comprehensive brand guidelines document plus all source files in every format you will ever need. Your brand is yours, fully documented so any designer can apply it consistently.
Everything included
A brand identity package from Thind Global is a complete creative asset library — not just a logo file.
- Primary logo (horizontal + stacked)
- Icon / monogram mark
- Light & dark background versions
- Full colour palette (HEX, RGB, CMYK, Pantone)
- Primary & secondary typefaces
- Brand pattern or texture
- Icon set (10–20 custom icons)
- Business card design (print-ready)
- Email signature template
- Social profile images & covers
- Brand guidelines PDF (20–40 pages)
- All source files (AI, EPS, SVG, PNG, PDF)
Tools we design with
Logo & Vector Design
Image & Layout
Presentation & Handoff
Branding for every sector
Startups & Scale-ups
From day-one brand foundations to rebrand as you scale — we create identities that grow with you and attract investment.
Established Businesses
Rebranding or brand refresh for businesses that have outgrown their original identity and need to compete at the next level.
Consumer & Retail Brands
Shelf-stopping product branding and packaging for retail, food & drink, beauty, health and lifestyle brands.
Professional Services
Authority-building identities for law, finance, consulting and healthcare brands that need to convey expertise and trust.
Brand identity FAQs
How long does a logo and brand identity project take?+
A logo-only project typically takes 2–3 weeks from briefing to final files. A full brand identity system — including guidelines, templates and collateral — takes 4–6 weeks. Complex enterprise rebrands with strategic workshops and extensive rollout can take 8–12 weeks. We set a clear timeline during the initial discovery session.
Do I own the logo and brand files outright?+
Absolutely. Once the final invoice is paid, all intellectual property rights transfer to you in full. You receive all source files — Adobe Illustrator (AI), EPS, SVG, PNG and PDF — and you can use, modify or sub-license the designs however you wish. No ongoing royalties, no usage restrictions.
What if I already have a logo but want it updated?+
We handle brand refreshes and evolutions regularly. This could mean modernising an existing mark, expanding it into a full system, or doing a complete rebrand while retaining elements of brand equity. We start with an audit of your current identity and discuss how much continuity you want to maintain versus how much you want to change.
How many logo concepts will I see?+
Our Starter package presents 2 concepts, the Brand Identity package presents 3, and the Enterprise package presents 3–4. Each concept is a fully realised direction — not a rough sketch — with rationale explaining the creative thinking behind it. You then select one direction to develop and refine through the revision rounds included in your package.
Can you design brand collateral like business cards and brochures?+
Yes. Our Design & Print service covers everything from business cards, letterheads and brochures to exhibition banners, packaging and signage. We also offer ongoing design retainers for businesses that regularly need marketing materials — giving you a dedicated designer on demand without the cost of a full-time hire.
Do you design brand identities for businesses outside London?+
Yes. While we are based in Birmingham, we work with businesses across the entire UK — Manchester, Birmingham, Edinburgh, Bristol, Leeds and everywhere in between — as well as internationally. All our brand projects are managed remotely with no loss of quality or communication. We use video calls, shared Figma files and collaborative feedback tools to keep everything aligned.
How is your brand design process different from a freelancer?+
A freelancer gives you one person's perspective and skill set. Thind Global brings a full creative team — strategist, lead designer, junior designer and a project manager — plus 15+ years of brand experience across dozens of industries. Our process is structured, documented and repeatable. You get a professional deliverable, clear communication at every stage, and continuity if anything changes.
Transparent pricing
All prices ex-VAT. Contact us for a tailored quote.
A professional logo for sole traders and small businesses launching or refreshing their brand.
- 2 logo concepts
- 1 round of revisions
- Colour palette (3 colours)
- Font recommendation
- Files: PNG, SVG, PDF
- Light & dark versions
Full brand identity system for growing businesses ready to build a consistent, professional image.
- 3 logo concepts
- 3 rounds of revisions
- Full colour palette
- Typography system
- Brand pattern / texture
- Business card design
- Social media templates
- Brand guidelines PDF
- All source files (AI, EPS, SVG, PNG)
Comprehensive brand system for businesses, corporates and multi-product brands.
- Strategic brand positioning workshop
- Full identity system
- Custom iconography set
- Packaging design
- Marketing collateral suite
- Motion identity guidelines
- 60+ page brand standards guide
- Dedicated brand manager
The complete brand programme for large businesses, corporates and multi-brand organisations.
- Dedicated brand director
- Full brand strategy & positioning
- Unlimited logo concepts
- Complete visual identity system
- Custom iconography & illustration
- Packaging & merchandise design
- Brand guidelines (60+ pages)
- Motion & animation identity
- Quarterly brand reviews
- Priority turnaround
Brand Identity near you
Remote-first delivery from Birmingham with local market know-how. Choose your area for a page tailored to your city.
South & South West
SouthamptonPortsmouthOxfordReadingBasingstokeSwindonBristolBathCheltenhamGloucesterExeterPlymouthBournemouthMidlands
BirminghamCoventryLeicesterNottinghamDerbyWolverhamptonStoke-on-TrentMilton KeynesNorthamptonSolihullWalsallTamworthTelfordShrewsburyWorcesterFrom the knowledge hub
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