Editor's Choice 2026
🤖 AI Tools
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Claude Sonnet 4.6 — the AI assistant we trust with client work
After six months running Claude through hundreds of real agency tasks — copywriting, SEO briefs, code generation, client reports — it has quietly become the AI we open first. The reasoning is more grounded, the writing feels less "AI-shaped," and the long-context recall handles entire client briefs without losing the thread.
What we love:
- Natural-sounding writing that needs less editing
- 200k-token context handles large briefs in one shot
- Strong reasoning on complex marketing strategy
What we don't:
- Slightly slower than GPT-4o on quick tasks
- UK pricing in $ — annual cost adds up for teams
- No native voice mode (yet)