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E-Commerce Development

E-commerce stores engineered to convert and scale

We build high-performance online stores on WooCommerce and Shopify — custom-designed, conversion-optimised and built to handle real traffic. From boutique D2C brands to large-scale B2B catalogues, our e-commerce team has built stores that have collectively generated tens of millions in revenue for UK businesses.

Free consultationFixed quotesNo lock-inUK-based team
E-Commerce Development — Thind Global Services💻 Development & Engineering · one of 50 services
Our approach

E-commerce built to sell, not just look good

Most e-commerce projects fail not because of the platform chosen but because the store is built by web developers, not conversion specialists. We approach every build from a commercial perspective — every design decision, every UX pattern, every page template is evaluated against one question: does this help the customer buy?

We build on WooCommerce for businesses that need maximum flexibility and custom functionality, and on Shopify for brands that want a hosted, low-maintenance platform with a rich ecosystem. Both platforms are chosen based on your product type, scale, team capabilities and long-term roadmap — not platform preference.

Beyond the initial build, we offer ongoing CRO, A/B testing, platform migrations, performance audits and development retainers — ensuring your store continues to improve its conversion rate and revenue as your business grows.

What we build
  • WooCommerce stores (custom theme)
  • Shopify & Shopify Plus stores
  • B2B wholesale portals
  • Subscription & recurring billing
  • Multi-currency & multi-language
  • ERP / stock management integrations
  • Custom product configurators
  • Platform migrations
Why it matters

What separates stores that sell from stores that sit there

Speed = Revenue

A 1-second delay in page load time reduces conversions by up to 7%, according to research by Akamai. Every 100ms of improvement increases revenue. Our stores are built to be fast — custom-coded themes, image optimisation, critical CSS, lazy loading and server-side caching.

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Mobile-First Checkout

Over 65% of e-commerce traffic in the UK is mobile, but mobile conversion rates are consistently lower than desktop due to poor checkout experiences. We design and test mobile checkout flows obsessively — reducing form fields, enabling express payment and eliminating friction at every step.

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Conversion Rate Optimisation Built In

CRO is not an afterthought — it is built into the design process from the start. Trust signals, urgency mechanics, cross-sell logic, abandoned cart recovery and optimised product page layouts are standard on every store we build.

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Seamless Integrations

Your store does not exist in isolation. We integrate with your ERP, warehouse management system, accounting software, CRM, email marketing platform and fulfilment providers — automating the operations that would otherwise require manual effort at scale.

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E-Commerce SEO

Product pages, category pages, schema markup, breadcrumbs, canonical URLs, faceted navigation handling and XML sitemaps — all structured correctly from launch so your products rank organically and reduce dependence on paid traffic.

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Full Analytics & Tracking

GA4 enhanced e-commerce, Meta Pixel, Google Ads conversion tracking, heat maps and session recordings — all configured and verified before launch. You will know exactly where revenue comes from, where customers drop off and what to test next.

How we work

Our e-commerce development process

01

Discovery & Platform Selection

We review your product catalogue, order volumes, integration requirements, team capabilities and growth plans to recommend the right platform and architecture. WooCommerce, Shopify, or headless — chosen on merit, not familiarity.

02

UX Design & CRO Planning

Full UX wireframes and high-fidelity Figma designs for every key template — homepage, category, product, cart, checkout, account and confirmation pages. CRO best practices applied throughout. Designed for conversion, reviewed for brand.

03

Development & Integration

Custom theme development, plugin or app integration, payment gateway configuration, shipping rules, tax settings and all third-party integrations. All code is version-controlled and reviewed internally before moving to staging.

04

Product Data & Content Migration

We migrate your product catalogue, customer data, order history, reviews and content from your existing platform — preserving all URLs where possible and redirecting changed ones to protect SEO equity built over years.

05

QA, Performance & Tracking Verification

End-to-end order testing across payment methods and devices. Core Web Vitals benchmarking. GA4 enhanced e-commerce, conversion tracking and pixel verification via GTM. A full pre-launch checklist signed off before go-live.

06

Launch & Optimisation Roadmap

Managed launch with zero downtime. Post-launch, we deliver a conversion optimisation roadmap — A/B tests to run, UX improvements to prioritise and integrations to add — so momentum continues after go-live.

What you get

Everything included

A fully launched, conversion-optimised e-commerce store — with analytics, integrations, training and a post-launch roadmap included.

What's included
  • Custom store design (Figma & build)
  • Product & category page templates
  • Optimised checkout flow
  • Payment gateway integration
  • Shipping & tax configuration
  • Product catalogue migration
  • 301 redirects & SEO preservation
  • GA4 enhanced e-commerce
  • Google Ads & Meta Pixel setup
  • GTM implementation
  • CMS training & documentation
  • Post-launch CRO roadmap
Our stack

Platforms & technologies we use

E-Commerce Platforms

WooCommerceShopifyShopify PlusBigCommerce

Payments & Operations

StripePayPalKlarnaXeroShipStation

Analytics & Marketing

Google Analytics 4Google Tag ManagerMeta PixelKlaviyoHotjar
Who we help

E-commerce development for your sector

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Fashion & Apparel

Size guides, look-builder features, variant-rich product pages and returns integration for clothing, footwear and accessories brands.

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B2B & Trade

Trade portals with account-based pricing, bulk order tools, quote requests, credit terms and ERP integration for wholesale and manufacturing businesses.

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Health & Wellness

Subscription boxes, bundle builders and repeat purchase mechanics for supplement, beauty and wellness brands with recurring revenue models.

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Home & Garden

Large catalogue management, custom product configurators and click-and-collect integration for home goods, furniture and garden retailers.

Questions

E-commerce development FAQs

WooCommerce or Shopify — which should I choose?+

The honest answer is: it depends on your business. WooCommerce gives you complete control — custom functionality, full code access and no transaction fees — but requires a developer for complex changes and you are responsible for hosting, security and updates. Shopify is a hosted platform with a lower technical overhead and a mature app ecosystem, but customisation is constrained by the Liquid templating system and transaction fees apply unless you use Shopify Payments. For B2B, complex integrations or heavily customised functionality, we generally recommend WooCommerce. For D2C brands, fashion and retail wanting speed to market, Shopify is often the better fit. We will advise honestly during our scoping call.

Can you migrate my existing store?+

Yes. We handle migrations from Magento, OpenCart, PrestaShop, BigCommerce, Wix Stores, Squarespace Commerce and any other platform. A migration involves extracting your product catalogue, customer records, order history, reviews and content — then remapping and redirecting all URLs to preserve your organic search rankings. We run the migration on staging, verify every key URL, test checkout end-to-end and only cut over to production when everything is confirmed. We provide a full URL redirect map as a deliverable.

How long does an e-commerce build take?+

A Launch-tier store typically takes 6–8 weeks from design approval to launch. Growth-tier builds with integrations run 10–14 weeks. Enterprise builds are individually scoped but typically 16–24 weeks depending on complexity. The biggest variable is content and product data readiness — the faster your catalogue is clean and ready to import, the faster we can complete testing. We share a milestone-based project plan at kickoff so everyone knows exactly what is due when.

Will my store rank on Google?+

E-commerce SEO is built in from the ground up — not added as an afterthought. Every store we build includes: semantic HTML with correct heading hierarchy, product and category schema markup, canonical URL configuration, XML sitemap generation, breadcrumb navigation, faceted navigation handling to prevent duplicate content, optimised image alt attributes and Open Graph tags. We also preserve all existing URLs and redirect any changed ones during migrations, protecting your accumulated organic rankings. For ongoing SEO performance, we offer a dedicated SEO retainer.

Can you integrate with our ERP or warehouse system?+

Yes. We have built integrations with Sage, Xero, SAP, Brightpearl, Linnworks, Cin7, ShipStation, Royal Mail Click & Drop and numerous bespoke systems via REST APIs. Integration scope varies significantly — a read-only stock feed is far simpler than bi-directional order and inventory sync — so we scope integrations individually after reviewing your system's API documentation or export capabilities. We can work with your ERP vendor's technical team directly where needed.

Do you offer ongoing support after launch?+

Yes. All stores include a post-launch support period (30 or 60 days depending on tier) during which we fix any issues at no charge. Beyond that, our e-commerce retainers cover platform and plugin updates, security monitoring, performance reviews and ongoing development. E-commerce is never "done" — conversion rates can always be improved, new integrations added, and functionality expanded — so most clients continue working with us after launch. Retainers are priced monthly with no long-term lock-in.

Free Store Audit

Ready to build an e-commerce store that actually sells?

Get a free store audit — we will review your current platform, identify conversion blockers and recommend the best technical approach for your growth ambitions.

Investment

E-commerce development pricing

All prices ex-VAT. Migrations and integrations quoted individually. Free store audit available.

Launch
From£99

A professional online store for businesses launching or migrating to a modern e-commerce platform.

  • Up to 100 products
  • Custom theme design
  • Payment gateway setup
  • Shipping & tax configuration
  • GA4 & pixel setup
  • Mobile-optimised checkout
  • 30-day post-launch support
Get Started
Professional
From£399

Complex stores — B2B portals, multi-currency, headless commerce or high-volume catalogues.

  • B2B / wholesale portal
  • Multi-currency & multi-language
  • Headless / composable commerce
  • Full ERP & WMS integration
  • Custom product configurator
  • Load testing & scaling
  • Dedicated project manager
  • Ongoing retainer available
Let's Talk
Available UK-wide

E-Commerce Development near you

Remote-first delivery from Birmingham with local market know-how. Choose your area for a page tailored to your city.

Further reading

From the knowledge hub

Ready when you are

Let's talk about E-Commerce Development

Book a free, no-obligation consultation. We will review where you are, what you need and give you a clear plan with fixed pricing.