We build high-performance online stores on WooCommerce and Shopify — custom-designed, conversion-optimised and built to handle real traffic. From boutique D2C brands to large-scale B2B catalogues, our e-commerce team has built stores that have collectively generated tens of millions in revenue for UK businesses.
Most e-commerce projects fail not because of the platform chosen but because the store is built by web developers, not conversion specialists. We approach every build from a commercial perspective — every design decision, every UX pattern, every page template is evaluated against one question: does this help the customer buy?
We build on WooCommerce for businesses that need maximum flexibility and custom functionality, and on Shopify for brands that want a hosted, low-maintenance platform with a rich ecosystem. Both platforms are chosen based on your product type, scale, team capabilities and long-term roadmap — not platform preference.
Beyond the initial build, we offer ongoing CRO, A/B testing, platform migrations, performance audits and development retainers — ensuring your store continues to improve its conversion rate and revenue as your business grows.
A 1-second delay in page load time reduces conversions by up to 7%, according to research by Akamai. Every 100ms of improvement increases revenue. Our stores are built to be fast — custom-coded themes, image optimisation, critical CSS, lazy loading and server-side caching.
Over 65% of e-commerce traffic in the UK is mobile, but mobile conversion rates are consistently lower than desktop due to poor checkout experiences. We design and test mobile checkout flows obsessively — reducing form fields, enabling express payment and eliminating friction at every step.
CRO is not an afterthought — it is built into the design process from the start. Trust signals, urgency mechanics, cross-sell logic, abandoned cart recovery and optimised product page layouts are standard on every store we build.
Your store does not exist in isolation. We integrate with your ERP, warehouse management system, accounting software, CRM, email marketing platform and fulfilment providers — automating the operations that would otherwise require manual effort at scale.
Product pages, category pages, schema markup, breadcrumbs, canonical URLs, faceted navigation handling and XML sitemaps — all structured correctly from launch so your products rank organically and reduce dependence on paid traffic.
GA4 enhanced e-commerce, Meta Pixel, Google Ads conversion tracking, heat maps and session recordings — all configured and verified before launch. You will know exactly where revenue comes from, where customers drop off and what to test next.
We review your product catalogue, order volumes, integration requirements, team capabilities and growth plans to recommend the right platform and architecture. WooCommerce, Shopify, or headless — chosen on merit, not familiarity.
Full UX wireframes and high-fidelity Figma designs for every key template — homepage, category, product, cart, checkout, account and confirmation pages. CRO best practices applied throughout. Designed for conversion, reviewed for brand.
Custom theme development, plugin or app integration, payment gateway configuration, shipping rules, tax settings and all third-party integrations. All code is version-controlled and reviewed internally before moving to staging.
We migrate your product catalogue, customer data, order history, reviews and content from your existing platform — preserving all URLs where possible and redirecting changed ones to protect SEO equity built over years.
End-to-end order testing across payment methods and devices. Core Web Vitals benchmarking. GA4 enhanced e-commerce, conversion tracking and pixel verification via GTM. A full pre-launch checklist signed off before go-live.
Managed launch with zero downtime. Post-launch, we deliver a conversion optimisation roadmap — A/B tests to run, UX improvements to prioritise and integrations to add — so momentum continues after go-live.
A fully launched, conversion-optimised e-commerce store — with analytics, integrations, training and a post-launch roadmap included.
Size guides, look-builder features, variant-rich product pages and returns integration for clothing, footwear and accessories brands.
Trade portals with account-based pricing, bulk order tools, quote requests, credit terms and ERP integration for wholesale and manufacturing businesses.
Subscription boxes, bundle builders and repeat purchase mechanics for supplement, beauty and wellness brands with recurring revenue models.
Large catalogue management, custom product configurators and click-and-collect integration for home goods, furniture and garden retailers.
A professional online store for businesses launching or migrating to a modern e-commerce platform.
A full-featured store with custom integrations, CRO-optimised templates and advanced analytics.
Complex stores — B2B portals, multi-currency, headless commerce or high-volume catalogues.
For large retailers and B2B businesses needing an enterprise store built for serious scale.
All prices ex-VAT. Migrations and integrations quoted individually. Free store audit available.
The honest answer is: it depends on your business. WooCommerce gives you complete control — custom functionality, full code access and no transaction fees — but requires a developer for complex changes and you are responsible for hosting, security and updates. Shopify is a hosted platform with a lower technical overhead and a mature app ecosystem, but customisation is constrained by the Liquid templating system and transaction fees apply unless you use Shopify Payments. For B2B, complex integrations or heavily customised functionality, we generally recommend WooCommerce. For D2C brands, fashion and retail wanting speed to market, Shopify is often the better fit. We will advise honestly during our scoping call.
Yes. We handle migrations from Magento, OpenCart, PrestaShop, BigCommerce, Wix Stores, Squarespace Commerce and any other platform. A migration involves extracting your product catalogue, customer records, order history, reviews and content — then remapping and redirecting all URLs to preserve your organic search rankings. We run the migration on staging, verify every key URL, test checkout end-to-end and only cut over to production when everything is confirmed. We provide a full URL redirect map as a deliverable.
A Launch-tier store typically takes 6–8 weeks from design approval to launch. Growth-tier builds with integrations run 10–14 weeks. Enterprise builds are individually scoped but typically 16–24 weeks depending on complexity. The biggest variable is content and product data readiness — the faster your catalogue is clean and ready to import, the faster we can complete testing. We share a milestone-based project plan at kickoff so everyone knows exactly what is due when.
E-commerce SEO is built in from the ground up — not added as an afterthought. Every store we build includes: semantic HTML with correct heading hierarchy, product and category schema markup, canonical URL configuration, XML sitemap generation, breadcrumb navigation, faceted navigation handling to prevent duplicate content, optimised image alt attributes and Open Graph tags. We also preserve all existing URLs and redirect any changed ones during migrations, protecting your accumulated organic rankings. For ongoing SEO performance, we offer a dedicated SEO retainer.
Yes. We have built integrations with Sage, Xero, SAP, Brightpearl, Linnworks, Cin7, ShipStation, Royal Mail Click & Drop and numerous bespoke systems via REST APIs. Integration scope varies significantly — a read-only stock feed is far simpler than bi-directional order and inventory sync — so we scope integrations individually after reviewing your system's API documentation or export capabilities. We can work with your ERP vendor's technical team directly where needed.
Yes. All stores include a post-launch support period (30 or 60 days depending on tier) during which we fix any issues at no charge. Beyond that, our e-commerce retainers cover platform and plugin updates, security monitoring, performance reviews and ongoing development. E-commerce is never "done" — conversion rates can always be improved, new integrations added, and functionality expanded — so most clients continue working with us after launch. Retainers are priced monthly with no long-term lock-in.
Drive immediate sales with Google Shopping, Performance Max and Meta catalogue ads managed by our paid media team.
PPCLearn more →Grow organic revenue with e-commerce SEO — category pages, product pages, technical fixes and link building.
SEOLearn more →Need a content hub alongside your store? We build high-performance WordPress sites that integrate seamlessly with your e-commerce platform.
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